But add all the environmental elements—from the flooring to the building materials to the lighting—and then you’re starting to create a shopping experience for your shopper. In this section, we’ll tal...But add all the environmental elements—from the flooring to the building materials to the lighting—and then you’re starting to create a shopping experience for your shopper. In this section, we’ll talk about the goals of different product displays and their best uses, and how you can set up your store environment to further enhance your shopper’s experience and engagement with your merchandise.
