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4.19: Multi-attribute Model
https://biz.libretexts.org/Courses/Prince_Georges_Community_College/BMK_2730%3A_Retail_Business_Management_(Mosby)/04%3A_Module_4-_Identifying_and_Understanding_Customer_Behavior/4.19%3A_Multi-attribute_Model
If the output of the multi-attribute attitude model implies that consumers don’t believe or value the differentiation, it may imply that a change needs to be made to the messaging or strategy, such as...If the output of the multi-attribute attitude model implies that consumers don’t believe or value the differentiation, it may imply that a change needs to be made to the messaging or strategy, such as points of differentiation or target consumer segment.

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