This fact is underscored in the description of the buying process, as each model (AIDA, path-to-purchase, and the consumer buying process) includes a stage where consumers gather information or develo...This fact is underscored in the description of the buying process, as each model (AIDA, path-to-purchase, and the consumer buying process) includes a stage where consumers gather information or develop interest or consider options. Would you visit a store to see all the alternatives in-person, asking the associate questions about performance and how each phone compares to the others?
