Think about the products on the shelves; the various brands, styles and flavors. As a retailer, you’re trying to provide the broadest assortment and best possible value to help consumers select and pu...Think about the products on the shelves; the various brands, styles and flavors. As a retailer, you’re trying to provide the broadest assortment and best possible value to help consumers select and purchase the products that are best for them, right? In doing so, they work through how shoppers sort through and make sense of information, the explicit needs, implicit needs, and the models for how they make the decisions they do.
