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  • https://biz.libretexts.org/Workbench/MGT_1010/03%3A_Book-_Exploring_Business/3.10%3A_Product_Design_and_Development/3.10.02%3A_Where_Do_Product_Ideas_Come_From
    In coming up with a product idea, ask not “what do I want to sell?” but rather “what does the customer want to buy?” (Thurm, 2005) With this piece of advice in mind, let’s get back to the task of comi...In coming up with a product idea, ask not “what do I want to sell?” but rather “what does the customer want to buy?” (Thurm, 2005) With this piece of advice in mind, let’s get back to the task of coming up with a product idea.
  • https://biz.libretexts.org/Workbench/MGT_1010/01%3A_Introductory_Business/1.03%3A_Book-_Exploring_Business/1.3.10%3A_Product_Design_and_Development/1.3.10.02%3A_Where_Do_Product_Ideas_Come_From
    In coming up with a product idea, ask not “what do I want to sell?” but rather “what does the customer want to buy?” (Thurm, 2005) With this piece of advice in mind, let’s get back to the task of comi...In coming up with a product idea, ask not “what do I want to sell?” but rather “what does the customer want to buy?” (Thurm, 2005) With this piece of advice in mind, let’s get back to the task of coming up with a product idea.

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