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  • 7.3: Strategic Management in the P-O-L-C Framework
    https://biz.libretexts.org/Courses/Prince_Georges_Community_College/BMT_1600%3A_Principles_of_Management_(Duru-Nnebue)/07%3A_Strategizing/7.03%3A_Strategic_Management_in_the_P-O-L-C_Framework
    There are three major diversification strategies: (1) concentric diversification, where the new business produces products that are technically similar to the company’s current product but that appeal...There are three major diversification strategies: (1) concentric diversification, where the new business produces products that are technically similar to the company’s current product but that appeal to a new consumer group; (2) horizontal diversification, where the new business produces products that are totally unrelated to the company’s current product but that appeal to the same consumer group; and (3) conglomerate diversification, where the new business produces products that are totally …
  • 11.5.3: Strategic Management in the P-O-L-C Framework
    https://biz.libretexts.org/Workbench/MGT_1010/11%3A_Book-_Principles_of_Management/11.05%3A_Strategizing/11.5.03%3A_Strategic_Management_in_the_P-O-L-C_Framework
    There are three major diversification strategies: (1) concentric diversification, where the new business produces products that are technically similar to the company’s current product but that appeal...There are three major diversification strategies: (1) concentric diversification, where the new business produces products that are technically similar to the company’s current product but that appeal to a new consumer group; (2) horizontal diversification, where the new business produces products that are totally unrelated to the company’s current product but that appeal to the same consumer group; and (3) conglomerate diversification, where the new business produces products that are totally …

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