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  • https://biz.libretexts.org/Courses/Prince_Georges_Community_College/BMK_2770%3A_Advertising_and_Promotion_(Mosby_2022)/14%3A_ROI_-_msnbc.com_Decides_if_the_Campaign_Worked/14.04%3A_ROI_for_Alternative_Media
    In order for each one second to be counted, the scene the gamer sees must meet defined parameters for the angle of view to the ad in addition to the size of the ad unit on the screen.
  • https://biz.libretexts.org/Courses/Santa_Barbara_City_College/Segmentation_and_Target_Marketing_Remix_(Arthur)/10%3A_Implementing_Target_Market_Strategies/10.08%3A_ROI_for_Alternative_Media
    The Direct Marketing Association (DMA) claims that each dollar spent on direct marketing yields, on average, a return on investment of $11.69.The Power of Direct Marketing: ROI, Sales, Expenditures an...The Direct Marketing Association (DMA) claims that each dollar spent on direct marketing yields, on average, a return on investment of $11.69.The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the US, 2007-2008 Edition, Direct Marketing Association, http://www.the-dma.org/aboutdma/whatisthedma.shtml (accessed August 15, 2008) The strength of direct marketing is that it allows the advertiser to track the impact of a mailing or online ad directly.
  • https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_Launch__Advertising_and_Promotion_in_Real_Time/14%3A_ROI_-_msnbc.com_Decides_if_the_Campaign_Worked/14.04%3A_ROI_for_Alternative_Media
    The Direct Marketing Association (DMA) claims that each dollar spent on direct marketing yields, on average, a return on investment of $11.69.The Power of Direct Marketing: ROI, Sales, Expenditures an...The Direct Marketing Association (DMA) claims that each dollar spent on direct marketing yields, on average, a return on investment of $11.69.The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the US, 2007-2008 Edition, Direct Marketing Association, http://www.the-dma.org/aboutdma/whatisthedma.shtml (accessed August 15, 2008) The strength of direct marketing is that it allows the advertiser to track the impact of a mailing or online ad directly.

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