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  • https://biz.libretexts.org/Courses/Prince_Georges_Community_College/BMK_2770%3A_Advertising_and_Promotion_(Mosby_2022)/02%3A_A_User's_Manual-_Advertising_Promotion_and_Marketing_Essentials/2.04%3A_Advertising_Industry_Structure
    Account managers act as the client’s representative at the agency, getting the best work from the agency for the client while still generating a profit for the agency. Advertising jobs in the media in...Account managers act as the client’s representative at the agency, getting the best work from the agency for the client while still generating a profit for the agency. Advertising jobs in the media include the advertising director, who heads the advertising sales department and oversees advertising rate policies, promotion, and the sales staff, including sales planners and sales reps.
  • https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_Launch__Advertising_and_Promotion_in_Real_Time/02%3A_A_User's_Manual-_Advertising_Promotion_and_Marketing_Essentials/2.04%3A_Advertising_Industry_Structure
    Account managers act as the client’s representative at the agency, getting the best work from the agency for the client while still generating a profit for the agency. Advertising jobs in the media in...Account managers act as the client’s representative at the agency, getting the best work from the agency for the client while still generating a profit for the agency. Advertising jobs in the media include the advertising director, who heads the advertising sales department and oversees advertising rate policies, promotion, and the sales staff, including sales planners and sales reps.

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