This text covers the scope and sequence of most introductory business courses. It provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, ...This text covers the scope and sequence of most introductory business courses. It provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts.
This text covers the scope and sequence of most introductory business courses. It provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, ...This text covers the scope and sequence of most introductory business courses. It provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts.
