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- https://biz.libretexts.org/Courses/Santa_Barbara_City_College/Segmentation_and_Target_Marketing_Remix_(Arthur)/08%3A_Positioning/8.01%3A_Position_Your_Brand-_Why_Will_They_Want_ItFor example, if you focus on a lifestyle or design position, you appeal to the customer who values the social or aesthetic statement a brand makes—and often what others will think about him or her aft...For example, if you focus on a lifestyle or design position, you appeal to the customer who values the social or aesthetic statement a brand makes—and often what others will think about him or her after the purchase. How with planning you need to use the research to build your case, but ultimately there is a small leap of faith you make in the end when you definitively place your stake in the ground about the strategic direction.
- https://biz.libretexts.org/Courses/Prince_Georges_Community_College/BMK_2770%3A_Advertising_and_Promotion_(Mosby_2022)/06%3A_Segment_Target_and_Position_Your_Audience_-_SSK_Identifies_the_Most_Valuable_News_Consumer/6.04%3A_Position_Your_Brand-_Why_Will_They_Want_ItFor example, if you focus on a lifestyle or design position, you appeal to the customer who values the social or aesthetic statement a brand makes—and often what others will think about him or her aft...For example, if you focus on a lifestyle or design position, you appeal to the customer who values the social or aesthetic statement a brand makes—and often what others will think about him or her after the purchase. How with planning you need to use the research to build your case, but ultimately there is a small leap of faith you make in the end when you definitively place your stake in the ground about the strategic direction.
- https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_Launch__Advertising_and_Promotion_in_Real_Time/06%3A_Segment_Target_and_Position_Your_Audience_-_SSK_Identifies_the_Most_Valuable_News_Consumer/6.04%3A_Position_Your_Brand-_Why_Will_They_Want_ItFor example, if you focus on a lifestyle or design position, you appeal to the customer who values the social or aesthetic statement a brand makes—and often what others will think about him or her aft...For example, if you focus on a lifestyle or design position, you appeal to the customer who values the social or aesthetic statement a brand makes—and often what others will think about him or her after the purchase. How with planning you need to use the research to build your case, but ultimately there is a small leap of faith you make in the end when you definitively place your stake in the ground about the strategic direction.
