This page underscores the significance of "weak ties" in fostering innovation and sustainability in businesses. It illustrates how companies like Home Depot, GE, Dell, and IKEA leveraged unconventiona...This page underscores the significance of "weak ties" in fostering innovation and sustainability in businesses. It illustrates how companies like Home Depot, GE, Dell, and IKEA leveraged unconventional sources and NGOs to enhance their environmental strategies. By adapting to stakeholder feedback and embracing diverse perspectives, these firms improved wood sourcing, recycling processes, and overall sustainability efforts.