2: Book- Fundamentals of Business (Skripak)
- Page ID
- 58777
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This book is intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.
- 2.1: Teamwork in Business
- 2.2: The Foundations of Business
- 2.3: Economics and Business
- 2.4: Ethics and Social Responsibility
- 2.5: Business in a Global Environment
- 2.6: Forms of Business Ownership
- 2.7: Entrepreneurship - Starting a Business
- 2.8: Management and Leadership
- 2.9: Structuring Organizations
- 2.10: Operations Management
- 2.11: Motivating Employees
- 2.12: Managing Human Resources
- 2.13: Union
- 2.14: Marketing - Providing Value to Customers
- 2.15: Pricing Strategy
- 2.16: Hospitality and Tourism
- 2.17: Accounting and Financial Information
- 2.18: Personal Finances