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1.1: Book- Introduction to Business (OpenStax)

  • Page ID
    58231
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    This text covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.


    1.1: Book- Introduction to Business (OpenStax) is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by OpenStax via source content that was edited to conform to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.