2: Competitive Advantage Last updated Save as PDF Page ID 115119 2.1: Overview and Guiding Questions 2.2: The Strategy Hierarchy 2.3: Vision, Mission, and Goals 2.4: Vision, Mission, and Values (Video) 2.5: Competitive Advantage and Strategy 2.6: Selecting Business-Level Strategies 2.6.1: Selecting Business-Level Strategies 2.6.2: Understanding Business-Level Strategy through “Generic Strategies” 2.6.3: Cost Leadership 2.6.4: Differentiation 2.6.5: Focused Cost Leadership and Focused Differentiation 2.6.6: Best-Cost Strategy 2.6.7: Stuck in the Middle 2.7: Measuring Performance