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1.2: Individual or “Micro” Factors That Affect Financial Thinking

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    Learning Objectives
    1. List individual factors that strongly influence financial thinking.
    2. Discuss how income, income needs, risk tolerance, and wealth are affected by individual factors.
    3. Explain how life stages affect financial decision making.
    4. Summarize the basis of sound financial planning.

    The circumstances or characteristics of your life influence your financial concerns and plans. What you want and need—and how and to what extent you want to protect the satisfaction of your wants and needs—all depend on how you live and how you’d like to live in the future. While everyone is different, there are common circumstances of life that affect personal financial concerns and thus affect everyone’s financial planning. Factors that affect personal financial concerns are family structure, health, career choices, and age.

    Family Structure

    Marital status and dependents, such as children, parents, or siblings, determine whether you are planning only for yourself or for others as well. If you have a spouse or dependents, you have a financial responsibility to someone else, and that includes a responsibility to include them in your financial thinking. You may expect the dependence of a family member to end at some point, as with children or elderly parents, or you may have lifelong responsibilities to and for another person.

    Partners and dependents affect your financial planning as you seek to provide for them, such as paying for children’s education. Parents typically want to protect or improve the quality of life for their children and may choose to limit their own fulfillment to achieve that end.

    Providing for others increases income needs. Being responsible for others also affects your attitudes toward and tolerance of risk. Typically, both the willingness and ability to assume risk diminishes with dependents, and a desire for more financial protection grows. People often seek protection for their income or assets even past their own lifetimes to ensure the continued well-being of partners and dependents. An example is a life insurance policy naming a spouse or dependents as beneficiaries.


    Your health is another defining circumstance that will affect your expected income needs and risk tolerance and thus your personal financial planning. Personal financial planning should include some protection against the risk of chronic illness, accident, or long-term disability and some provision for short-term events, such as pregnancy and birth. If your health limits your earnings or ability to work or adds significantly to your expenditures, your income needs may increase. The need to protect yourself against further limitations or increased costs may also increase. At the same time your tolerance for risk may decrease, further affecting your financial decisions.

    Career Choice

    Your career choices affect your financial planning, especially through educational requirements, income potential, and characteristics of the occupation or profession you choose. Careers have different hours, pay, benefits, risk factors, and patterns of advancement over time. Thus, your financial planning will reflect the realities of being a postal worker, professional athlete, commissioned sales representative, corporate lawyer, freelance photographer, librarian, building contractor, tax preparer, professor, Web site designer, and so on. For example, the careers of most athletes end before middle age, have higher risk of injury, and command steady, higher-than-average incomes, while the careers of most sales representatives last longer with greater risk of unpredictable income fluctuations. Table 1.2.1 compares the median salaries of certain careers.

    Table 1.2.1 : Median Salary Comparisons by Profession. Based on data from (accessed November 21, 2009).
    Profession Median Salar
    Accountant 54,600
    Personal Financial Advisor 66,100
    Sports Competitor 41,100
    Interior Designer 42,300
    Substance Abuse Social Worker 35,400
    Computer Programmer 65,500
    Elementary School Teacher 45,600
    Cafeteria Cook 20,400
    Dentist 132,000
    Pharmacist 94,500
    Lawyer 102,500
    Sales Manager 91,600
    Fire Fighter 41,200
    Lab Technician 32,800

    Most people begin their independent financial lives by selling their labor to create an income by working. Over time they may choose to change careers, develop additional sources of concurrent income, move between employment and self-employment, or become unemployed or reemployed. Along with career choices, all these changes affect personal financial management and planning.


    Needs, desires, values, and priorities all change over a lifetime, and financial concerns change accordingly. Ideally, personal finance is a process of management and planning that anticipates or keeps abreast with changes. Although everyone is different, some financial concerns are common to or typical of the different stages of adult life. Analysis of life stages is part of financial planning.

    At the beginning of your adult life, you are more likely to have no dependents, little if any accumulated wealth, and few assets. (Assets are resources that can be used to create income, decrease expenses, or store wealth as an investment.) As a young adult you also are likely to have comparatively small income needs, especially if you are providing only for yourself. Your employment income is probably your primary or sole source of income. Having no one and almost nothing to protect, your willingness to assume risk is usually high. At this point in your life, you are focused on developing your career and increasing your earned income. Any investments you may have are geared toward growth.

    As your career progresses, income increases but so does spending. Lifestyle expectations increase. If you now have a spouse and dependents and elderly parents to look after, you have additional needs to manage. In middle adulthood you may also be acquiring more assets, such as a house, a retirement account, or an inheritance.

    Figure 1.2.2 . © 2010 Jupiterimages Corporation

    As income, spending, and asset base grow, ability to assume risk grows, but willingness to do so typically decreases. Now you have things that need protection: dependents and assets. As you age, you realize that you require more protection. You may want to stop working one day, or you may suffer a decline in health. As an older adult you may want to create alternative sources of income, perhaps a retirement fund, as insurance against a loss of employment or income. Table 1.2.1 suggests the effects of life stages on financial decision making.

    Table 1.2.1 : Financial Decisions Related to Life Stages
    Young Adulthood Middle Adulthood Older Adulthood Retirement
    Source of Income Wages Wages/ Investment Wages/ Investment Investment
    Asset Base None Accumulating Growing Using up
    Expenses Low Growing Growing Low
    Risk: Ability Low Higher Higher High
    Risk: Willingness High Lower Lower Low

    Early and middle adulthoods are periods of building up: building a family, building a career, increasing earned income, and accumulating assets. Spending needs increase, but so do investments and alternative sources of income.

    Later adulthood is a period of spending down. There is less reliance on earned income and more on the accumulated wealth of assets and investments. You are likely to be without dependents, as your children have grown up or your parents passed on, and so without the responsibility of providing for them, your expenses are lower. You are likely to have more leisure time, especially after retirement.

    Without dependents, spending needs decrease. On the other hand, you may feel free to finally indulge in those things that you’ve “always wanted.” There are no longer dependents to protect, but assets demand even more protection as, without employment, they are your only source of income. Typically, your ability to assume risk is high because of your accumulated assets, but your willingness to assume risk is low, as you are now dependent on those assets for income. As a result, risk tolerance decreases: you are less concerned with increasing wealth than you are with protecting it.

    Effective financial planning depends largely on an awareness of how your current and future stages in life may influence your financial decisions.


    • Personal circumstances that influence financial thinking include family structure, health, career choice, and age.
    • Family structure and health affect income needs and risk tolerance.
    • Career choice affects income and wealth or asset accumulation.
    • Age and stage of life affect sources of income, asset accumulation, spending needs, and risk tolerance.
    • Sound personal financial planning is based on a thorough understanding of your personal circumstances and goals.


    1. Use Flat World’s My Notes feature to start keeping a written record of observations and insights about your financial thinking and behavior. You may be surprised at what you discover. In the process, consider how information in this text specifically relates to your observations and insights. Reading this chapter, for example, identify and describe your current life stage. How does your current age or life stage affect your financial thinking and behavior? To what extent and in what ways does your financial thinking anticipate your next stage of life? What financial goals are you aware of that you have set? How are your current experiences informing your financial planning for the future?
    2. Continue your personal financial journal by describing how other micro factors, such as your present family structure, health, career choices, and other individual factors, are affecting your financial planning. The My Notes feature allows you to share given entries or to keep them private. You can save your notes. You also can highlight and right click on your notes to copy and paste them into a word document on your computer.
    3. Find the age range for your stage of life and read the advice at According to the articles on this page, what should be your top priorities in financial planning right now? Read the articles on the next life stage. How are your financial planning priorities likely to change?

    This page titled 1.2: Individual or “Micro” Factors That Affect Financial Thinking is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Frank Paiano via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.