3: Apply the activities for handling difficult customers
- Page ID
- 75062
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- 3.1: Identifying Your Customers
- Every entrepreneur has, in the back of her mind, a mental picture of the prototypical customer. The question is whether this image is based in reality. Does this ideal customer exist? What if she does, but it turns out that she doesn’t want to buy your product? As you learn more about your market,you may need to be flexible and willing to change your image of both the customer and the product itself.