15: External and Internal Organizational Environments and Corporate Culture
- Page ID
- 72124
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- 15.3: External Environments and Industries
- Industry and organizational leaders monitor environments to identify, predict, and manage trends, issues, and opportunities that their organizations and industries face. Some corporations, such as Amazon, anticipate and even create trends in their environments. Most, however, must adapt. External environments can be understood by identifying the uncertainty of the environmental forces.