1.2: Course Contents at a Glance

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The following list shows a summary of the topics covered in this course.

Module 1: Role of Business

What Is Business?
For-Profit vs. Nonprofit
Factors of Production
Functional Areas
Stakeholders
External Forces

Module 2: Economic Environment

What Is Economics?
Economic Systems
Demand
Supply
Equilibrium
Health of the Economy
Economic Stages

Module 3: Global Environment

Globalization
Measuring Global Trade
Global Business Strategies
Global Trade Forces
Global Trade Agreements and Organizations
Ethical Challenges in the Global Environment

Module 4: Financial Markets and System

Money
Role of Banks
Financial Markets and Business

Module 5: Legal Environment

The Meaning and Purpose of Law
Statutory and Common Law
Tort Law
Intellectual Property
Warranties
Contracts
Consumer Protection and Antitrust Laws

Module 6: Business Ethics and Corporate Social Responsibility

Ethical and Legal Behavior
Business Ethics
Ethical Challenges
Corporate Social Responsibility

Module 7: Business Ownership

Choosing an Organizational Type
Sole Proprietorships
Partnerships
Corporations
Hybrid Forms of Ownership
Franchises
Mergers and Acquisitions

Module 8: Entrepreneurship

Small Business
Entrepreneurs
Advantages, Disadvantages, and Considerations
Steps to Starting a Business
Business Plans

Module 9: Management

Managers
Management Theory
Planning
Organizing
Leading
Controlling

Module 10: Motivating Employees

The Hawthorne Effect
Need-Based Theories
Process-Based Theories
Theory X, Theory Y, and Theory Z
Strategies for Motivating Employees

Module 11: Teamwork and Communication

Teams
Team Development and Success
Effective Communication and Barriers
Communication Channels, Flows, and Networks
Electronic Communication

Module 12: Managing Processes

Operations Management
Production Processes
Production Planning
New Technologies
Supply Chain Management and Logistics
Quality Assurance

Module 13: Marketing Function

Role of Customers
Segmentation and Targeting
Marketing Mix Introduction

Module 14: Marketing Mix

Product
Promotion
Place
Price

Module 15: Human Resource Management

Human Resource Management
Human Resources and Laws
Recruitment and Hiring
Training, Development, and Rewards
Termination
HR Challenges

Module 16: Accounting and Finance

Accounting in Business
Key Financial Statements
The Break-Even Point
Financial Ratios
Ethical Practices in Accounting

Module 17: Using Technology to Manage Business Information

Technological Changes in Business
How Businesses Use Information
Information Networks
Current Issues in IT

Contributors and Attributions

Course Contents at a Glance. Provided by: Lumen Learning. License: CC BY: Attribution

Binoculars Icon. Authored by: Musmellow. Provided by: Noun Project. Located at: https://thenounproject.com/term/binoculars/1234056/. License: CC BY: Attribution

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