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15.2: Introduction to Customer Service Strategies

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    What you’ll learn to do: Identify how retailers can use excellent customer service as a differentiation tool

    cells under a microscope

    In biology, cells sometime differentiate by changing form from a relatively generalized state to a more specialized life form. Likewise, retailers have found success in differentiating themselves from other similar businesses by distinguishing themselves by providing unique service qualities from offering faster, timely product deliveries to emphasizing more reliable, dependable performance. (Source: dictionary.com.)

    What are some ways that customer service can act like a differentiation tool?

    Contributors and Attributions

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    • Introduction to Customer Service Strategies. Authored by: Wade Hyde. Provided by: Lumen Learning. License: CC BY: Attribution
    CC licensed content, Shared previously

    15.2: Introduction to Customer Service Strategies is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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