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14.6: Introduction to Pricing Objectives

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  • What you’ll learn to do: Explain how retailers determine pricing objectives

    We will examine the connection between retail pricing strategies and retailer’s business models/objectives in this section. In addition to thinking like retailers, we will take a step back to examine some general economic principles that retail businesses must understand and contend with.

    CC licensed content, Original
    • Introduction to Pricing Objectives. Authored by: Bob Danielson. Provided by: Lumen Learning. License: CC BY: Attribution