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14.2: Introduction to Pricing in Retail

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  • What you’ll learn to do: Identify how pricing fits into the goals of a retail establishment

    We will take our candy store scenario a little further in this section as we learn about the definition of value, some basic retail pricing strategies we are probably all familiar with, and how pricing is an integral part of the retail mix strategy.

    CC licensed content, Original
    • Introduction to Pricing in Retail. Authored by: Bob Danielson. Provided by: Lumen Learning. License: CC BY: Attribution