What you’ll learn to do: Explain how retailers determine pricing objectives
We will examine the connection between retail pricing strategies and retailer’s business models/objectives in this section. In addition to thinking like retailers, we will take a step back to examine some general economic principles that retail businesses must understand and contend with.
Contributors and Attributions
- Introduction to Pricing Objectives. Authored by: Bob Danielson. Provided by: Lumen Learning. License: CC BY: Attribution