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12.23: Introduction to Pricing Objectives

  • Page ID
    45207
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    What you’ll learn to do: Explain how retailers determine pricing objectives

    We will examine the connection between retail pricing strategies and retailer’s business models/objectives in this section. In addition to thinking like retailers, we will take a step back to examine some general economic principles that retail businesses must understand and contend with.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Pricing Objectives. Authored by: Bob Danielson. Provided by: Lumen Learning. License: CC BY: Attribution

    12.23: Introduction to Pricing Objectives is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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