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12.12: Introduction to Pricing Techniques

  • Page ID
    45221
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    What you’ll learn to do: Examine pricing techniques used by retailers to increase sales and profits

    Are the business objectives of increasing sales and increasing profits mutually exclusive? We may think that the easiest way to increase sales is to lower prices, and that will only serve to lower profits. Conversely, will higher prices lower sales but increase profits? We have seen how retailers do the math to calculate markup, gross margin and break even. But is there a way through strategic pricing and related elements to increase sales and profits together?

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Pricing Techniques. Authored by: Bob Danielson. Provided by: Lumen Learning. License: CC BY: Attribution

    12.12: Introduction to Pricing Techniques is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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