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11.13: Introduction to Merchandise Planning and Management

  • Page ID
    45183
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    What you’ll learn to do: Identify the important aspects of merchandise planning and management

    Merchandise management and planning are an essential part of successful apparel retailers. Here are a few statistics to consider regarding the size of the apparel market on a global level.

    In total the global apparel market is approximately $3 billion dollars, 2% of the world’s GDP (Gross Domestic Product.  How does that break down into categories within the global apparel market?

    • Womenswear:  $621 billion
    • Menswear:  $402 billion
    • Childrenswear:  $186 billion
    • Sports Footwear:  $90 billion
    • Bridalwear:  $57 billion
    • Luxury Goods:  $339 billion

    In this module we will explore the important characteristics of Merchandise Management that support this $3B industry.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Merchandise Planning and Management. Authored by: Robert Danielson. Provided by: Lumen Learning. License: CC BY: Attribution

    11.13: Introduction to Merchandise Planning and Management is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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