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7.8: Introduction to Analyzing the Customer Database

  • Page ID
    45117
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    What you’ll learn to do: Examine the objectives for analyzing the customer database

    We will explore some of the techniques behind customer retention and customer loyalty programs. How does a retailer identify their best customers? What is market basket analysis and how does it help retailers tailor their product mix? How do retailers leverage their information systems to retain their best customers? What are the tactics used in a customer loyalty program?

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Analyzing the Customer Database. Authored by: Bob Danielson. Provided by: Lumen Learning. License: CC BY: Attribution

    7.8: Introduction to Analyzing the Customer Database is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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