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5.4: Introduction to Strategic Planning Opportunities

  • Page ID
    45077
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    What you’ll learn to do: Examine possible opportunities that can arise from strategic planning

    Strategic planning helps firms identify how best to compete in-market, given the business environment, the firm’s own capabilities relative to the needs of the customer, and the anticipated actions/reactions of competitors. The resulting marketing plan guides how the firm should pursue its strategic objectives, reflecting areas where the firm can pursue avenues for growth and sustained competitive advantage.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Strategic Planning Opportunitiesq. Authored by: Patrick Williams. Provided by: Lumen Learning. License: CC BY: Attribution

    5.4: Introduction to Strategic Planning Opportunities is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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