2.4: Introduction to Store-Based Strategy Mixes
- Page ID
- 45016
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What you’ll learn to do: Discuss store-based strategy mixes
Retailers target specific consumers and shopping occasions. Think about consumers on their commute home from work on a Tuesday evening. Their purchase of a carton of milk at an AM/PM convenience store where they’ve also stopped for gas is very different than their purchase of two gallons of milk during a stock-up trip to a supercenter on a Saturday afternoon. As such, retailers’ store environments, layout, assortment, hours of operation, and many other factors reflect these strategic targeting decisions.
Contributors and Attributions
CC licensed content, Original
- Introduction to Store-Based Strategy Mixes. Authored by: Patrick Williams. Provided by: Lumen Learning. License: CC BY: Attribution