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4.15: Introduction to the Customer Decision-Making Process

  • Page ID
    45044
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    What you’ll learn to do: Explain the consumer decision-making process

    No matter how similar consumers might appear to be, they are rarely the same. They do not move and act in uniform blocks. Instead, their needs, motivations, assumptions, beliefs, and biases are unique, informed by individual experiences and perspective. Thus, it’s critical that marketers understand how to assess populations, identifying segments to target.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to the Customer Decision-Making Process. Authored by: Patrick Williams. Provided by: Lumen Learning. License: CC BY: Attribution

    4.15: Introduction to the Customer Decision-Making Process is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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