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4.2: Introduction to Understanding Customers

  • Page ID
    45053
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    What you’ll learn to do: Describe why it is important for retailers to research and understand their customers

    Previously, you learned that no matter how similar consumers might appear to be, they are seldom the same. Their needs, motivations, assumptions, beliefs and biases are unique, informed by individual experiences and perspective. Understanding how to segment populations by identifying common traits helps marketers target specific audiences and position their products for them.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Understanding Customers. Authored by: Patrick Williams. Provided by: Lumen Learning. License: CC BY: Attribution

    4.2: Introduction to Understanding Customers is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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