Congratulations: you’ve been learning a lot about IMC, and if the length of this module is any indicator, there’s a lot to learn!
Are you sick of just reading about integrated marketing communications and ready to actually try it?
You’re in luck. These simulations give you the opportunity to start up your marketing engine and see what you can do with IMC. Play the simulations below multiple times to see how different choices lead to different outcomes. In this simulation environment, you don’t have to shy away from choices that seem a little off: you can learn as much from the wrong choices as the right ones. All simulations allow unlimited attempts so that you can gain experience applying the concepts.
An interactive or media element has been excluded from this version of the text. You can view it online here: pb.libretexts.org/pom2/?p=718
Contributors and Attributions
- Simulation: Integrated Marketing. Authored by: Clark Aldrich for Lumen Learning. License: CC BY: Attribution