13: Module 10: Product Marketing Last updated Save as PDF Page ID47861 13.10: Reading: Stages of the Product Life Cycle13.11: Reading: Marketing through the Product Cycle13.12: Reading: Challenges in the Product Life Cycle13.13: Self Check: Product Life Cycle13.14: Outcome: Product Portfolio Management13.15: Reading: The Product Portfolio13.16: Reading: Achieving Portfolio Objectives13.17: Reading: New Products in the Portfolio13.18: Self Check: Product Portfolio Management13.19: Outcome: New Product Development Process13.1: Why It Matters: Product Marketing13.20: Reading: Overview of the New-Product Development Process13.21: Reading: Generating and Screening Ideas13.22: Reading: Developing New Products13.23: Reading: Commercializing New Products13.24: Video: Target Product Design13.25: Self Check: New-Product Development Process13.26: Outcome: Challenges for New Products13.27: Reading: Diffusion of Innovation13.28: Reading: Improved Success in Product Development13.29: Self Check: Challenges for New Products13.2: Outcome: Products and Marketing Mix13.30: Putting It Together: Product Marketing13.31: Discussion: Product Strategy13.3: Reading: Defining Product13.4: Reading: Consumer Product Categories13.5: Reading: Products and Services13.6: Reading: Augmenting Products with Services13.7: Reading: Product Marketing in the Marketing Mix13.8: Self Check: Products and Marketing Mix13.9: Outcome: Product Life Cycle
