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11.26: Video- Value in Branded Eyewear

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    48130

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    Many consumers pay a premium price for branded eyewear. How does the brand name influence the price and value? The following video shows the mechanics behind these brands and considers the impact on price.

    A link to an interactive elements can be found at the bottom of this page.

    You can view the transcript for “Expensive Glasses” (opens in new window).

    Contributors and Attributions

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    This page titled 11.26: Video- Value in Branded Eyewear is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.