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8.12: Outcome- Defining Positioning and Differentiation

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    48053

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    What you’ll learn to do: define product positioning and differentiation, and explain why they are important to marketing a product or service

    Positioning addresses an important question: What do you want to be known for?

    Positioning provides the basic foundation for effectively marketing any product or service to a target audience. Positioning goes hand in hand with differentiation (in much the same way that segmentation and targeting work together). Differentiation is the process of figuring out what will make your product different and better in ways that matter to customers–and ways that are not easily replicated by competitors.

    Positioning and differentiation offer something of a road map for marketing a product or service to the customers you’re targeting. Read on to learn more.

    The specific things you’ll learn in this section include:

    • Define positioning and differentiation
    • Explain the relationship between positioning and value proposition
    • Explain the importance of positioning in executing segmentation and targeting strategy

    Learning Activities

    The learning activities for this section include the following:

    • Reading: Defining Positioning and Differentiation
    • Self Check: Defining Positioning and Differentiation

    This page titled 8.12: Outcome- Defining Positioning and Differentiation is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.