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7.5: Video- Consumer Attitudes and Heinz Baked Beans

  • Page ID
    48042
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    Putting Consumer Attitudes and Beliefs to the Test

    Just how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?

    Watch the following video to see the power of consumer attitudes in action as a journalist conducts a taste test to see whether people’s brand-loyal attitudes can overrule the reality of what they are tasting.

    A link to an interactive elements can be found at the bottom of this page.

    You can view the transcript for “Heinz and Packaging” (opens in new window).

    Contributors and Attributions

    CC licensed content, Original
    • Putting Consumer Attitudes and Beliefs to the Test. Authored by: Lumen Learning. License: CC BY: Attribution
    CC licensed content, Shared previously

    This page titled 7.5: Video- Consumer Attitudes and Heinz Baked Beans is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.