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6.14: Outcome- Using Marketing Information

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    48025

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    What you’ll learn to do: use marketing information to inform the marketing strategy

    After you work through the process of identifying a problem, collecting and analyzing the best marketing information available, you arrive at the moment you’ve been waiting for: You can use this information to guide your decisions about marketing strategy. That strategy is aimed at getting you the results you need.

    We’ve already described this final part of the overall marketing research process, but in this section you’ll get a chance to see how real-world companies undertake this final, important step.

    The specific things you’ll learn in this section include:

    • Explain and provide examples of how marketers can use marketing information to improve the marketing mix

    Learning Activities

    The learning activities for this section include the following:

    • Reading: Using Marketing Information
    • Self Check: Using Marketing Information

    Contributors and Attributions

    CC licensed content, Original
    • Outcome: Using Marketing Information. Provided by: Lumen Learning. License: CC BY: Attribution

    This page titled 6.14: Outcome- Using Marketing Information is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.