5: Module 2: Marketing Function Last updated Save as PDF Page ID47853 5.10: Reading: Communicating the Value Proposition5.11: Self Check: Communicating the Value Proposition5.12: Outcome: Evaluating Value Proposition Examples5.13: Reading: Value Proposition Examples5.14: Video: Coffee Shop Marketing5.15: Self Check: Evaluating Value Proposition Examples5.16: Outcome: Marketing Mix5.17: Reading: Defining the Marketing Mix5.18: Reading: Components of the Marketing Mix5.19: Self Check: Marketing Mix5.1: Why It Matters: Marketing Function5.20: Outcome: Using the Marketing Mix5.21: Reading: Finding the Right Marketing Mix5.22: Case Study: Chobani5.23: Self Check: Using the Marketing Mix5.24: Outcome: Role of Marketing Plan5.25: Reading: The Role of the Marketing Plan5.26: Simulation: Ice Cream Magnate5.27: Self Check: Role of Marketing Plan5.28: Putting It Together: Marketing Function5.29: Discussion: Analyzing Marketing Efforts5.2: Outcome: Importance of Customer5.30: Assignment: Submit Marketing Plan Template5.3: Reading: Why Customers Matter5.4: Self Check: Importance of Customer5.5: Outcome: Segmentation and Targeting Introduction5.6: Reading: Defining Your Target Market5.7: Self Check: Segmentation and Targeting Introduction5.8: Outcome: Communicating the Value Proposition5.9: Reading: Value for the Customer
