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5.8: Outcome- Ensuring Ethical Marketing and Sales

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  • What you’ll learn to do: describe measures companies take to encourage ethical behavior

    Ethical issues arise at both an organizational level and an individual level. A single individual can engage in unethical behavior, but most ethical breaches that have significant impact on a business occur when many individuals come together to act unethically. This section will review the steps that businesses take at each level to define ethical behavior and create a culture that encourages employees to do the right thing.

    The way to gain a good reputation is to endeavor to be what you desire to appear.—Socrates

    The specific things you’ll learn in this section include:

    • Explain the importance of ethics policies and a culture of accountability for all employees
    • Identify the unique ethical considerations and roles for company executives
    • Describe how companies manage ethical behavior of marketing employees

    Learning Activities

    The learning activities for this section include the following:

    • Reading: A Culture of Accountability
    • Reading: Executive Role in Ethics
    • Reading: Ethics for Marketing Employees
    • Simulation: Ethics
    • Self Check: Ensuring Ethical Marketing and Sales

    Contributors and Attributions

    CC licensed content, Original
    • Outcome: Ensuring Ethical Marketing and Sales. Provided by: Lumen Learning. License: CC BY: Attribution
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