4: Module 1: What Is Marketing? Last updated Save as PDF Page ID47852 4.10: Self Check: The Marketing Concept4.11: Outcome: Marketing and Customer Relationships4.12: Reading: Marketing and Customer Relationships4.13: Self Check: Marketing and Customer Relationships4.14: Outcome: How Organizations Use Marketing4.15: Reading: How Organizations Use Marketing4.16: Self Check: How Organizations Use Marketing4.17: Outcome: Value of Marketing4.18: Reading: The Value of Marketing4.19: Self Check: Value of Marketing4.1: Why It Matters: What Is Marketing?4.20: Putting It Together: What Is Marketing?4.21: Discussion: Self-Introduction4.2: Outcome: Marketing Defined4.3: Reading: Marketing Defined4.4: Self Check: Marketing Defined4.5: Outcome: Marketing in Action4.6: Reading: Marketing in Action4.7: Self Check: Marketing in Action4.8: Outcome: The Marketing Concept4.9: Reading: The Marketing Concept
