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1.14: Outcome- Marketing Defined

  • Page ID
    47879
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    What you’ll learn to do: define marketing

    Marketing is more than just banner ads, television commercials, and people standing on roadsides dressed up like the Statue of Liberty during tax time. It’s a complex set of activities and strategies that influences where we live, what we wear, how we conduct business, and how we spend our time and money. Marketing activities are conducted in an environment that changes quickly both in terms of customer demand and the methods by which consumers obtain information and make purchases. However, before you learn about these complex variables, you will need a good working definition of marketing. The following video has one (actually two).

    A link to an interactive elements can be found at the bottom of this page.

    You can view the transcript for “What Is Marketing? Two Answers To This One Question” here (opens in new window).

    Let’s move ahead so that you can gain a richer definition and understanding of marketing.

    The specific things you’ll learn in this section include:

    • Explain how the marketplace addresses customer wants and needs by creating opportunities for the exchange of products, services, and experiences
    • Describe the role marketing plays in facilitating the exchange of value

    Learning Activities

    The learning activities for this section include the following:

    • Reading: Marketing Defined
    • Self Check: Marketing Defined

    Contributors and Attributions

    CC licensed content, Original
    • Authored by: Linda Williams and Lumen Learning. Provided by: Lumen Learning. License: CC BY: Attribution
    All rights reserved content
    • What Is Marketing? Two Answers to This One Question. Authored by: firepolemarketing. Located at: https://youtu.be/QePU68FhwiY. License: All Rights Reserved. License Terms: Standard YouTube license

    This page titled 1.14: Outcome- Marketing Defined is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.