30: Module 14- Marketing Mix Last updated Save as PDF Page ID45317 30.1: Why It Matters- Marketing Mix30.2: Introduction to Product30.3: Consumer Product Categories30.4: Elements and Benefits of Branding30.5: Common Branding Strategies30.6: Stages of the Product Life Cycle30.7: Marketing through the Product Cycle30.8: The New-Product Development Process30.9: Introduction to Promotion30.10: Integrated Marketing Communication (IMC) Definition30.11: Common Marketing Communication Methods30.12: Using IMC to Support Marketing Strategies30.13: Introduction to Place30.14: Channels of Distribution30.15: Channel Partners30.16: The Role of Wholesale Intermediaries30.17: Retailers that Distribute Products30.18: Supply Chains and Distribution Channels30.19: Introduction to Price30.20: Customer Value and Price30.21: Pricing Objectives30.22: Cost-Plus Pricing Method30.23: Discounting Strategies30.24: Putting It Together- Marketing Mix30.25: Discussion- Marketing Mix30.26: Discussion- The Four Ps of the Competition30.27: Assignment- The Four Ps of Gourmet Dog Treats30.28: Assignment- I Can See the Four Ps of Marketing
