What you’ll learn to do: explain the role of customers in marketing
All marketing centers on creating, delivering, and communicating value to the customer. In this section you’ll learn why customers play such an important role in a business’s marketing activities.
Contributors and Attributions
- Introduction to Role of Customers. Authored by: Linda Williams and Lumen Learning. License: CC BY: Attribution
- Pedestrians Busy People. Authored by: Brian Merrill. Provided by: Pixabay. Located at: pixabay.com/photos/pedestrians-people-busy-movement-400811/. License: CC0: No Rights Reserved. License Terms: Pixabay License