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28.2: Introduction to Role of Customers

  • Page ID
    45610
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    What you’ll learn to do: explain the role of customers in marketing

    All marketing centers on creating, delivering, and communicating value to the customer. In this section you’ll learn why customers play such an important role in a business’s marketing activities.

    pedestrians crossing an urban street

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Role of Customers. Authored by: Linda Williams and Lumen Learning. License: CC BY: Attribution
    CC licensed content, Specific attribution
    • Pedestrians Busy People. Authored by: Brian Merrill. Provided by: Pixabay. Located at: pixabay.com/photos/pedestrians-people-busy-movement-400811/. License: CC0: No Rights Reserved. License Terms: Pixabay License

    28.2: Introduction to Role of Customers is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.

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