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5.5: Introduction to Ethical Business Research

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  • What you’ll learn to do: Discuss the importance and qualities of ethical business research

    As our lives become more and more virtual, the amount of personal data we create dramatically increases. While this personal data can be an incredible tool for businesses, it’s essential to remember that each data point is actually a person or a person’s choice. When doing business research, you must do so in an ethical manner.

    CC licensed content, Original
    • Introduction to Ethical Business Research. Authored by: Sherri Pendleton. Provided by: Lumen Learning. License: CC BY: Attribution