Skip to main content
Business LibreTexts

5.18: Discussion: Personal Data and Ethical Business Use

  • Page ID
    46447
  • In this module the importance of ethical business research and personal data rights have been discussed. The rise of technology increases the ease at which businesses mine data to research personal interests, demographics, shopping habits, geographical locations, etc. in order to personalize their sales pitch to you as well as populations of larger groups.

    Watch this video talking about the ethical difficulties at these cross-roads of privacy, technology and business research. After watching the video consider a few questions to discuss.

    Thumbnail for the embedded element "The Ethics of Data - Personal Data & Privacy"

    A YouTube element has been excluded from this version of the text. You can view it online here: http://pb.libretexts.org/cafm/?p=134

    You can view the transcript for “The Ethics of Data – Personal Data & Privacy” here (opens in new window).

    Discussion Questions

    • What negative experience have you had  with a company using your personal data?
    • What positive benefits does personal data sharing have for you in this sharing economy?
    • How would you like to have more control over what company’s do with personal information?

    Share your opinions below and respond to two of your classmates’ thoughts.

    CC licensed content, Original
    • Discussion: Personal Data and Ethical Business Use. Authored by: Sherri Pendleton. Provided by: Lumen Learning. License: CC BY: Attribution
    All rights reserved content
    • The Ethics of Data - Personal Data & Privacy. Authored by: BBC Research & Development. Located at: https://youtu.be/naaDBNSx610. License: All Rights Reserved. License Terms: Standard YouTube License