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5.19: Assignment- Visual Media

  • Page ID
    46165
  • Everyday we encounter hundreds to thousands of visual images, but why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that can can be engineered to convey a message within an image. Images play an important role in persuading an audience of a particular message, but a downside to this is that images can be interpreted in various ways based on people’s history and experiences.

    Breaking down the design components of an image is also a helpful when you need to design or create an image or logo to convey a message for your own business needs.

    Creating a Personal Brand

    If you were represented as a logo, what would you look like? Your task is to design a logo using your initials or parts of your name. The logo must visually communicate something about you or represent you. Ask yourself: What do I want to communicate about me? What shapes, forms, fonts, etc. will help to visually communicate my ‘brand’? You can use any digital design tool or hand draw your logo.

    You will turn in two things:

    1. A short summary (minimum 200 words) describing your process of completing this project and to analyze the choices you made in the final version. You will discuss why you chose a particular logo shape, use of colors, and the reasons for any revisions.
    2. Two copies of your logo: a color and a grayscale version.

    Grading Rubric

    Criteria Not Evident Developing Exemplary Points
    Turn in short summary essay 0 pts
    Essay not provided
    5 pts
    Essay does not meet minimum word requirements
    10 pts
    Essay is at least 200 words and describes the design process of the logo
    10 pts
    Submit color copy of logo 0 pts
    Color logo not provided
    5 pts
    Logo does not communicate the ideas described in the essay
    10 pts
    Logo communicates ideas described in the essay and is simple enough to be a logo
    10 pts
    Submit grayscale copy of logo 0 pts
    Grayscale logo not provided
    2 pts
    Logo does not communicate the ideas described in the essay
    5 pts
    Logo communicates ideas described in the essay and is simple enough to be a logo
    5 pts
    Total: 25 pts

     

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