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14.17: Video- McDonald’s “Glocalization”

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    Few would disagree that fast-food chain McDonald’s is a master of global marketing. As you watch this video, look for ways that McDonald’s has blended elements of global standardization strategy with localization strategy to penetrate global markets and offer products that align perfectly with local appetites and preferences.

    A link to an interactive elements can be found at the bottom of this page.

    You can view the transcript for “McDonald’s Glocalization” (opens in new window).

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