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21.8: Introduction to Planning

  • Page ID
    45528
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    What you’ll learn to do: identify the types of planning and decision making managers engage in, and explain how these help organizations reach their goals

    In this section, we’ll introduce the concept of planning, including the foundational documents—vision and mission—that need to be in place prior to developing a plan. We will identify the 3 levels of planning—strategic, tactical and operational (plus contingency)—and the role of each in achieving the business goals and objectives. This section also introduces the SWOT Analysis, a planning tool that provides a framework for analyzing an organization’s strengths, weaknesses, opportunities and threats.

    Contributors and Attributions

    CC licensed content, Original
    • Introduction to Planning. Authored by: Linda Williams and Lumen Learning. License: CC BY: Attribution

    21.8: Introduction to Planning is shared under a not declared license and was authored, remixed, and/or curated by LibreTexts.

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