11: Marketing Last updated Save as PDF Page ID 54229 OpenStax OpenStax 11.1: The Marketing Concept 11.2: Creating a Marketing Strategy 11.3: Developing a Marketing Mix 11.4: Buyer Behavior 11.5: Market Segmentation 11.6: What Is a Product? 11.7: Creating Products That Deliver Value 11.8: The Product Life Cycle 11.9: Pricing Strategies and Future Trends 11.10: Introduction 11.11: Trends in Developing Products and Pricing