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According to Ash Maurya’s typology, Airbnb is an example of what type of business model?
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Direct
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Multisided
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Open
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Marketplace
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Which startup grew from a failed podcasting company called Odeo?
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Instagram
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Twitter
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StubHub
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Groupon
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What is the job to be done of a milkshake according to Christensen’s team’s customer observation research in the 'Link to Learning' video?
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Employ Chick-Fil-A cows
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Accompany on a long morning commute
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Placate children
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Satisfy hunger
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What is a change, typically minor, of the current business model in an attempt to capitalize on a closely related market opportunity?
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Innovation
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Disruption
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Iteration
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Increment
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A tool to identify your idealized target customer and develop a better understanding of his or her environment, behavior, concerns, and aspirations.
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Jobs to be done
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Business plan
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Business model canvas
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Empathy map
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A ________ is a formal document that typically describes the business and industry, market strategies, sales potential, and competitive analysis, as well as the company’s long-term goals and objectives.
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Business plan
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Business model
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Customer empathy map
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Revenue model
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Select the item that does not belong to the business model canvas.
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Market size
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Revenue streams
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Value proposition
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Customer segments
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The finished story benefit formula of [end customer wants] + [specific period of time] + [address objections] is designed for what component of the lean model canvas?
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Unfair advantage
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Unique value proposition
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Early adopters
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High concept pitch
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How does the social business model canvas differ from the business model canvas and lean model canvas?
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Is only used by nonprofit company
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Doesn’t have customer block and investment block
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Has profit block to talk about ways the company can makes more money
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Has impact measure, surplus, beneficiary segments, and social and customer value propositions
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Which of the following has the purpose of evaluating the team, the market for the concept, the financial viability, and possible pitfalls?
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Feasibility analysis
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Market analysis
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Financial analysis
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Management analysis
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Which of the following has the purpose of forecasting revenue and expenses, projecting a financial narrative, estimating project cost, and projecting cash flow?
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Feasibility analysis
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Market analysis
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Financial analysis
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Management analysis
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Which of the following identifies competitors and quantifies target customers and/or users in a specific industry?
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Feasibility analysis
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Market analysis
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Financial analysis
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Management analysis
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What assesses the prowess of the management and sufficiency of resources to bring the product or idea to market?
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Management analysis
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Operational feasibility analysis
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Financial analysis
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Cash flow
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What are expenses that do not vary with the level of sales, such as rent, salaries, utilities, insurance, and other operating expenses?
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Fixed costs
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Variable costs
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Balance sheet
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Cash flow statements
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Which of the following is a formal document that typically describes the business and industry, market strategies, sales potential, and competitive analysis, as well as the company’s long-term goals and objectives?
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Business plan
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Business model
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Customer empathy map
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Revenue model
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Which of these is not the purpose of a business plan?
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Thoroughly explain a business idea and how it will be carried out
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Planning tool and working plan over the course of several years
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Requirement to start a business
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Planning for “what-if” scenarios and explore new options
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Which of these components are not in a business plan?
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Business description
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Industry and market analysis
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Financial analysis
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None of these options is correct
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Estimated profits and expenses of the business is included in which of the following?
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Financial analysis
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Industry and market analysis
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Operation plan
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Marketing plan
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Who is best suited to write a business plan?
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Investor
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Founder(s)
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Consultant
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Chief financial officer