For this module you will complete a written assignment on Dunkin’ Donuts and the company’s global presence. In order to complete this assignment you will need to:
-
READ
the previous case study:
Dunkin Brands Making Local Global
-
VISIT
the Dunkin’ Donuts website at
http://www.dunkindonuts.com
. Scroll to the BOTTOM of the web page and find the link that says: “Global Presence” which will allow you to get more information about the extent to which Dunkin’ Donuts has gone global.
-
GO TO
at least
ONE
of the countries listed in this area and find out how “Local goes Global.”
PICK ONE COUNTRY/LOCATION
of Dunkin’ Donuts as the basis for your discussion for Question #1.
-
DISCUSSION BOARD
: You have read the Dunkin’ Donuts case and researched on the corporate website how Dunkin’ “Goes Global.” You will base your INITIAL and TWO RESPONSE POSTS on the following questions:
-
What are some of the
most interesting local adaptations
Dunkin’ Donuts has made based on your research?
-
What cultural factors do you think Dunkin’ Donuts looked at when they made these adaptations?
-
Do you think Dunkin’ Brands should let local operators make their own decisions regarding flavors for ice creams, donuts, and other items to be sold in-country?
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How would you recommend that the company’s global management assess the cultural differences in each market?
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Should there be one global policy?
NOTE:
This is not an assignment where there is a great deal of “research.” The nature of the questions is directed towards what YOU think! You cannot Google the answer to these questions!
CC licensed content, Original
-
International Business Assignment.
Authored by
: Linda Williams.
Provided by
: Tidewater Community College.
Located at
:
http://www.tcc.edu
.
Project
: Z Degree Project.
License
:
CC BY: Attribution