12.7: Discussion Questions
- Page ID
- 62836
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- After a search, give examples of companies with clear vision but poorly defined mission statements.
- What are the pitfalls in crafting a vision statement that is too broad or too narrow?
- Place the SMART goals in order of importance and discuss why you chose that order.
- How can telling your entrepreneurial story help build a brand?
- What is the risk of falling in love with your own entrepreneurial story?